yabebe.com

As a visionary entrepreneur in consumer finance, Toshiaki Yabe is dedicated to transforming the financial landscape through innovative credit solutions. He founded Crezit Holdings, Inc. in 2019, where he spearheads the development of Credit as a Service "ZEN", a groundbreaking credit platform designed to revolutionize consumer lending and financial services.

Toshiaki graduated from Keio University and began his career at General Electric (GE), where he participated in the prestigious Finance Management Program (FMP). During his time at GE, he contributed to financial operations across three Northeast Asian countries, honing his expertise in cross-border financial management.

In 2018, he joined BASE, Inc., where he played a pivotal role in launching BASE BANK, a subsidiary focused on fintech innovation. Notably, he led the planning and development of YELL BANK, a financing service for small businesses, and successfully launched their lending operations.

Driven by a passion for innovation and social impact, Toshiaki now leads Crezit Holdings in its mission to redefine consumer credit with scalable, technology-driven solutions. His work bridges the gap between traditional finance and modern consumer needs, creating a more inclusive and accessible financial ecosystem.